The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Based on the business model, McDonald’s generates some its revenues from the rent, royalties, and fees paid by the franchisees although it also earns from the restaurants it directly owns and operates. McDonalds - International Business 1. International Business Strategy of Mc onalds 2. The estimated collective value of these properties is around USD 18 billion to USD 30 billion. ...SALFORD BUSINESS SCHOOL International Business & Strategy by Nikolaos Athanasiou 30-March-2014 Eileen Roddy: Strategic International Business Management (CRN 33138) Nikolaos Athanasiou 2014 1 of 10 Challenging Tesco giant in the Kingdom of Saudi Arabia Nikolaos Athanasiou 2014 2 of 10 EXECUTIVE SUMMARY Born and grow in UK, Tesco PLC decided in 1995 to extent its leadership in … Performance management ensures that branches are able to serve products that are consistent with the standards set forth by the company. The fast food concept and the overall operational efficiency observed in different branches have attracted the attention of investors and the restaurant industry. It essentially buys and develops real estate properties and have them leased to franchisees at a large markup value. There is a relatively low level of independence to the franchisees. Central to the business strategy of McDonald’s and one of the primary reasons it has successfully expanded across the United States and in different parts of the world is a business model based on franchising. McDonald’s key to success is the “think global and act local” business strategy which helped it achieves competitive advantage in the fast growing fast-food industry. Charles WL Hill, (2007) International Business PP: 410-490, 3. As opposed to marketing foreign products to customers who may not initially recognize or understand them, companies modify their offerings and reposition their marketing strategies to engage with foreign customs, cultural traits, and traditions. It is the best strategy which fits in the structure of McDonald international structure because McDonald doesn’t have a heavy cost reduction pressure or even high local responsive pressure. This is the reason why menus in different McDonald’s branches in different countries are varied. In psychological pricing, McDonald’s uses prices that appear to be significantly more affordable, such as $__.99 instead of rounding it off to the nearest dollar. It serves about 47 million customers daily and sells hamburgers, cheeseburgers, chicken products, French fries, salads, breakfast items, soft drinks, desserts and milkshakes and fast-food is the core competency of McDonald. The case briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy. Aside from collecting royalty and licensing fees from franchisees, the company also collects rents from these individual businesses. Appreciating the success of this company requires an understanding of the core principles of its business strategy. It further attracted franchisees after its acquisition by Ray Krock in 1961. Both Richard and Maurice introduced the “Speedee Service System” in 1948 that utilized and expanded further the fast food concept earlier practiced by the American hamburger chain White Castle. Similar to The Coca-Cola Company, the company has seasonal advertising campaigns and regional ones that are tailor fitted to a particular occasion or event and culture of the geographic market. 11 International Journal of Business and Management 72 The Business Strategy of Mcdonald’s Jing Han School of Economics, Yunnan University No.2Green lake north Road, Kun Ming, Yunnan 650031, China E-mail: hanjing0928@hotmail.com Abstract The company has been utilizing long-term contracts with suppliers to ensure a steady supply of the resources it needs. Vol. McDonald has adopted the international strategy to do global business. Another element in the marketing strategy of McDonald’s is a specific distribution strategy through franchising. As McDonald core competency is in the burger. 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