Get the unbiased info you need to find the right school. just create an account. al., 2007).” In fact, 90 percent of the participants in the study reported that high school friends, classmates, and other friends were the top three groups that their Facebook profiles were directed toward. Glocal may mean even adapting to local legal norms as to what can and cannot be communicated! In high context, cultures such as the Middle East, where meanings may be implied and nonverbal signals are important, communications may need to start with social niceties rather than the very direct approach in many low context Western cultures. flashcard set{{course.flashcardSetCoun > 1 ? Hulu was rated the Website of the Year by the Associated Press (Coyle, 2008) and even received an Emmy nomination for a commercial featuring Alec Baldwin and Tina Fey, the stars of the NBC comedy 30 Rock (Neil, 2009). In recent years, however, the Internet has become a hub of activity for all sorts of people. The form of the communications can be emails, social media platforms like Twitter and Facebook, or video technologies like Skype and YouTube. Americans now receive more national and international news from the Internet than they do from newspapers. “Politico’s Washington Coup,” Vanity Fair, August 2009, http://www.vanityfair.com/politics/features/2009/08/wolff200908. Because they all involve the written word, it is tempting to assume that one size fits all. al., 1998)?” which came out in 1998, suggested that teens who spent lots of time on the Internet showed much greater rates of self-reported loneliness and other signs of psychological distress. Technology brings cultures ever closer. Thompson, Clive. This means, for example, having local VJs in places like India who dress and behave according to local cultural values. Fairbanks, Amanda M. “Funny Thing Happened at the Dog Run,” New York Times, August 23, 2008, csehttp://www.nytimes.com/2008/08/24/nyregion/24meetup.html. “‘Globalization and Culture’: Remarks by Ambassador Frank Lavin at the Eisenhower Fellowship Conference in Singapore,” U.S. Embassy in Singapore, June 28, 2005, http://singapore.usembassy.gov/062805.html. A further challenge exists in a global digital communications environment when everyone is using the same platforms, regardless of where they are, whether email or social media. The world is digitally connected in ways not imagined even a decade ago, yet the world is increasingly divided based on just how connected people are. Getty. What are the potential negative outcomes of glocalization? 3 (2006): 433–434. Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. The American Psychological Association (APA) coined this concept the “Internet paradox.”. Again, he suggests that “involvement in any new, self-absorbing activity which has opportunity for failure can increase depression,” seeing Internet use as just another time-consuming hobby, much like learning a musical instrument or playing chess (Newcomer, 2000). And the digital divide is not just developed versus developing countries, but also about the rich and the poor, and the quality of technologies available to people. Now, almost any news service across the globe can be accessed on the Internet and, with the various translation services available (like Babelfish and Google Translate), be relatively understandable. As a result, the cross-fertilization of pop culture from around the world has become a commonplace occurrence. Faster communication: With current technology, we are able to chat, skype or even video call a person located thousands of miles away. Writer Jane Pinckard, for video game blog 1UP, lists some of Ito’s favorite activities as “looking after newbs [lower-level players] and pleasing the veterans,” which he calls a “delicate balancing act (Pinckard, 2006),” even for an ex-CEO. With it a new experience was unfolding: information was no longer just local and rooted in immediate … In 2008, the show Arrested Development, which was canceled in 2006 after repeated time slot shifts, was Hulu’s second-most-popular program. Pros of Electronic Communication ☞(+) Electronic communication benefits people across the world by lending to them, the privilege to share televised pictures, conversations, graphics, circuits, and interactive software. Many companies now use the Internet to leverage word-of-mouth social networking. The digital divide represents access to digital communications. Effective communication is what keeps internal processes running smoothly and helps to create positive relations with people both inside and outside the organization. At the same time, cultural norms could interfere with how a tweet or a story was interpreted. In 2006, many of a user’s “friends” were from the same college, and the whole college network might be mapped as a “friend-of-a-friend” web. What is the Difference Between Blended Learning & Distance Learning? The culture of everyday life has become entwined with the Internet. China has more Internet users than any other country. Sandoval, Greg. As a result, after 16 months of Internet usage, only 16 percent of the participants were using e-mail and only 25 percent were using instant messaging services. This is the digital divide; the ability to access technology. “More Signs Hulu Subscription Service Is Coming,” CNET, October 22, 2009, http://news.cnet.com/8301-31001_3-10381622-261.html. The culture has a significant influence on the communication process. Digital technologies like social media have allowed us to communicate, and share, in real time around the globe and across traditional cultural boundaries. In addition, Google stated that if an agreement with the Chinese government could not be reached over the censorship of search results, Google would pull out of China completely. In many Western societies online dating has served as a provisional solution to the problems thrown up by a more individuated and segmented social setting. Mary has worked around the world for over 30 years in international business, advertising, and market research. After all, the generation that was raised on instant messaging invented Facebook and still makes up most of Facebook’s audience. The ability of large news organizations to put reporters in the field is one of their most important contributions and (because of its cost) is often one of the first things to be cut back during times of budget problems. What is glocalization in terms of communication? Religion. In the parlance of the early days of the Internet, meeting up “IRL” (shorthand for “in real life”) was one of the main reasons that many people got online. This trend has been going on for some time now, for example, with the launch of MTV Arabia (Arango, 2008). “Confessions of a 30-Year-Old Gamer,” Time, January 12, 2007, http://www.time.com/time/arts/article/0,8599,1577502,00.html. Rosen, Ellen. Essentially, the service (which charges a small fee to Meetup organizers) separates itself from other social networking sites by encouraging real-life interaction. | {{course.flashcardSetCount}} Visit the Communication in the Digital Age page to learn more. She has a Master's degree in International Management and has taught University undergraduate and graduate level courses . On the contrary, they may even be called social video game players, judging from the general responses given by players as to why they enjoy the game. In 2006, two reporters for the Washington Post, John F. Harris and Jim VandeHei, left the newspaper to start a politically centered website called Politico. It discussed how technology affects different cultures in business settings. Soon, you would feel comfortable only when you are sitting in front of your laptop or television which is indicative that you have a major problem. 30 Rock, much like Arrested Development, suffered from a lack of viewers in its early years. The reason for this, the study suggests, is that children in low-income households likely have a social circle consisting of other children from low-income households who are also unlikely to be connected to the Internet. At the Eisenhower Fellowship Conference in Singapore in 2005, U.S. ambassador Frank Lavin gave a defense of American culture that differed somewhat from previous arguments. Wortham, Jenna. Rather than simply repeating the day’s news in a blog, they were determined to start a journalistically viable news organization on the web. Lavin, Frank. The “Internet paradox” is the hypothesis that although the Internet is a tool for communication, many teenagers who use the Internet lack social interaction and become antisocial and depressed. Hulu’s success has not been the product of the usual dot-com underdog startup, however. Pew Research Center for the People & the Press, “Internet Overtakes Newspapers as News Outlet,” December 23, 2008, http://people-press.org/report/479/internet-overtakes-newspapers-as-news-source. At its core, globalization is the lowering of economic and cultural impediments to communication between countries all over the globe. al., 2007).” In other words, even though the study cannot show whether Facebook use causes or results from social connections, it can say that Facebook plays both an important and a nondestructive role in the forming of social bonds. “An Open Letter from Facebook Founder Mark Zuckerberg,” Facebook, December 1, 2009, http://blog.facebook.com/blog.php?post=190423927130. His daily Playbook column appears at around 7 a.m. each morning and is read by much of the politically centered media. Culture refers to the attributes such as lifestyle, habits and moral ethics that a population in a specific place might adhere to, as the way of life. Electronic communications, improve efficiency and productivity, but poorly written emails can cause internal strife, low morale, and loss of clients. The game is inherently social; players must complete “quests” in order to advance in the game, and many of the quests are significantly easier with multiple people. “THE INTERNET; Facebook.com Goes to High School,” New York Times, October 16, 2005, http://query.nytimes.com/gst/fullpage.html?res=9C05EEDA173FF935A25753C1A9639C8B63&scp=5&sq=facebook&st=nyt. courses that prepare you to earn The social nature of the game has attracted unprecedented numbers of female players (although men still make up the vast majority of players), and its players cannot easily be pegged as antisocial video game addicts. The stimulus for the cultivation of these online relations is the search for solutions to some of the problems confronting life in the offlin… Why are globalization and glocalization considered inseparable? The music video channel MTV, while promoting a global form of communication via music videos, recognizes that despite a global music culture, how it is depicted needs to be adapted to respect local cultural norms. The cultural differences can create conflicts and misunderstanding between parties involved in the communication process (Monippally, 2001, p.45). Nonverbal communication revolves around the facial expressions, and gestures we may use, how we employ silence to convey meanings and our tone of voice. Anyone can earn The power to influence popular culture no longer lies with the relative few with control over traditional forms of mass media; it is now available to the great mass of people with access to the Internet. Studies like the APA’s “Internet paradox: A social technology that reduces social involvement and psychological well-being (Kraut, et. Spamming can harm communication by clouding worthy communication with a vast amount of unwanted communication . Withdrawing from one of the largest expanding markets in the world is shocking coming from a company that has been aggressively expanding into foreign markets. “Hulu Airs Season Premiere of 30 Rock a Week Early,” Wired, October 23, 2008, http://www.wired.com/underwire/2008/10/hulu-airs-seaso/. “Facebook Driving More Traffic Than Google,” New York Times, February 15, 2010, http://www.nytimes.com/external/gigaom/2010/02/15/15gigaom-facebook-driving-more-traffic-than-google-42970.html. Electronic communication, whether it's in the form of an email or video call, can improve work patterns and drive productivity. Crucial export the Chinese government in the chapter, Facebook began as a,! Also on the Internet has become a global village and communication around the globe requires a only. In effect of electronic communication on culture to adapt our communications to local norms September 5, 2009, csehttp: //www.nytimes.com/2009/09/06/jobs/06boss.html the to... 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